
1:1 Personal Coaching · Mallorca
You’ve been shooting for years. But do your images carry your own signature yet?
1:1 photography coaching in Mallorca. From phase 2 to phase 3 in three days.
A maximum of two coachings per month · Every participant is personally selected
Since 2015
People photography
100+
Photographers coached
Max. 2
Coachings per month
The real problem
Why so many photographers get stuck in phase 2
Phase 1 is quickly mastered, that’s what beginner courses are for. The real hurdle lies elsewhere: most photographers get stuck in phase 2. Many of the photographers I have coached had been shooting for 20 or 30 years and still struggled to bring their own visual language to life.
The reason is almost always the same: they take what the model offers them. So every image depends on how good the model is, not on what the photographer wants to see.
The sooner you break this cycle, the fewer ingrained habits we need to undo. Then I can show you, playfully and with a lot of fun, how to bring your own creative world to life through the model.
Your development
The Three Phases of a Photographer



I guide you from phase 2 to phase 3. That is a completely different dimension of photography.

My Philosophy
Photography is a process, not a set of rules.
Better awareness leads to better decisions. Better decisions lead to better results.
Many photographers are not even aware of how they actually shoot, what presence they have and what they are truly capable of. That is exactly where I start: I make visible what’s inside you, so you can use it with intention.
I don’t want you to copy my style. I want you to see more consciously, make your own decisions and create images with your own signature.
It all starts with why
Who are you photographing?
Most photographers start with the how: which aperture, which light, which pose? Yet a strong image begins much earlier, with the right questions.
It makes a difference whether you’re photographing the Pope or a sexy model. As soon as you ask yourself this question, the next decisions almost make themselves: the angle, the location, the perspective, the light. These decisions create an emotion. And the emotion creates a story.
Most photographers never ask themselves these questions. In the coaching, you learn to ask them at every shoot.
The difference
The energy comes from you
You set the tone
In my dynamic photography, your creativity becomes visible through the model, not the other way round. You learn a completely new way of communicating with the model and of creating situations in which they can freely express their emotions.
Lead instead of waiting
A shoot is like a dance: one person leads. You learn to take on this role with confidence, with clarity and with respect, so the model can let go. This includes the interplay of feminine and masculine energy during the shoot.
HIPS
My own High Intensive Posing System. With it, you activate the model right at the start of the shoot, and the images feel authentic from the very first frame instead of staged.

Straight talk
No cotton-wool coaching
I tell you clearly and directly what you need to change. Not to put you down, but because otherwise you won’t move forward.
The biggest brake is your own comfort zone. If you think you can keep everything the way it is and just tweak your perspective a little, you will never achieve the results you see in my images. You have to rethink, accept feedback and put in the work. Then you will see results.
Not for everyone
Photography starts with you
This coaching goes deep. It’s not just about light and camera, but about your personality: How far are you willing to grow? How do you handle criticism? How much of yourself do you show in your images?
That’s why I don’t accept everyone. In the free consultation, we find out together whether the coaching is right for you.
Your coaching
Your three days
Day 1
The foundation
Dynamic photography, HIPS and a new way of communicating with the model. You learn to create situations in which real emotions emerge.
Day 2
Apply and deepen
Different locations, different lighting situations. The core principle stays the same, but you apply it again and again until it becomes second nature.
Day 3
Consolidate and become independent
New locations, new light, same method. You apply the system more and more on your own, and I only step in where it’s needed.
Every day: approx. 6 hours of coaching and shooting. Learning by doing: I show you something for a minute or two, then you shoot. In bad weather, we work in the studio.
What you take home
The coaching ends – your development doesn’t.
You receive methods that let you keep learning after every shoot you do on your own. That way, you keep developing long after our three days together.
And you don’t need top models for it. With this method, you can work with almost any model who feels comfortable in front of the camera and wants to be led.
Your coach
Marcus Boéll
I have been a photographer since 2015 and have coached more than 100 photographers since then.
Before becoming a photographer, I was a trained coach and tactical trainer with the German police. There I learned to develop people specifically under pressure and in emotional situations. This experience is at the heart of my coaching: I quickly see where you stand, what’s holding you back and which step will really move you forward.
What participants say
“The intensive program and 1:1 coaching helped me take my photography to the next level.”
Pankitsch, Bali
“Marcus taught me how to use dynamic photography purposefully. It noticeably improved both the quality of my images and my personal development.”
Markus, Switzerland
“The combination of intensive collaboration, personal guidance and clear feedback creates real development. What I found especially valuable was working consciously with people in front of the camera.”
Carsten, Germany
“Marcus recognises exactly where you stand and moves you forward in a structured way. I gained enormous confidence in working with models, the camera and image impact.”
Isabell, Germany
Compare for yourself
Look at these images, then at your own
What moves me in these images?
What is missing in mine?
What do I want to learn?
Once you have an answer, you are ready for the next step.






Your first step
Free image analysis & consultation
Before we work together, I take a close look at your images. In the consultation, you get an honest analysis: Where do you stand right now? What is missing in your images compared to dynamic people photography? And what exactly would you need to change?
I tell you this clearly and directly, already in this first conversation. Because the coaching goes deep, and you should know beforehand whether you want to commit to it. Afterwards, we decide together whether to work together.
Even if we don’t end up working together, you’ll know exactly what to work on.
All-inclusive package
What you get
- 3 days of 1:1 coaching, just you and me, approx. 18 hours
- A model from my network, included in the price
- Selected locations in Mallorca, studio in bad weather
- HIPS and my method of leading the model
- Self-correction methods for every future shoot
- Personal hotel and area recommendations for your stay
- Bonus on request: smartphone videography
Bonus: videos with your smartphone. As a videographer, I can also show you, on request, how to capture your shoots on video: camera movement, angles and motion for videos that get attention. No big equipment needed, just your smartphone.
Your dream model: Depending on the model category, I will try to book your dream model. If their fee is higher than the amount included in the package, I pass the difference on to you 1:1, without any mark-up – and you decide whether to book.
1:1 Personal Coaching
€5,000
Final price, model included
50% deposit after you confirm, the balance before the coaching starts.
A maximum of two coachings per month.
As a small business under § 19 UStG (German VAT Act), no VAT is charged.
Questions
Frequently asked questions
Am I good enough for the coaching?
The coaching is for photographers who master their camera and work with models – photographers in phase 2. Whether it’s right for you, we find out in the free consultation.
What happens in the consultation?
I analyse your images beforehand and tell you honestly in our call where you stand and what you would need to change. Afterwards, we decide together whether to work together.
Can I bring my dream model?
Yes. Depending on the model category, I will try to book your dream model. If their fee is higher than the amount included in the package, I pass the difference on to you 1:1, without any mark-up.
Do I need special equipment for the video part?
No. You do the video bonus simply with your smartphone.
How does payment work?
After the consultation and your confirmation, a 50% deposit is due, the balance before the coaching starts. Instalment payments are not possible.
What about accommodation and travel?
You organise these yourself. But I’m happy to help with recommendations for hotels and areas I know well.
What if the weather is bad?
Then we work in the studio. The method works just as well there, and you also learn how to handle studio light.
Free image analysis & consultation
Send me a link to your work. I will take a close look and get back to you personally for your consultation call, where you receive your image analysis.
Prefer to chat? Message me on WhatsApp
